Secondhand used cars new cars with DealerPage search

QUESTION: Why do we need DealerPage when Autotrader and Exchange & Mart are so commonly used . . .

ANSWER: Because DealerPage finds the buyers that do not use AutoTrader or Exchange & Mart!

The Internet accounts for over half of all vehicle sales and they come from two main sources - database searches from AutoTrader (and to a lesser degree the Exchange & Mart), and from website searches via the big name search engines which supply the vast majority of website traffic. Most car buyers use search engines such as Yahoo, Google & Lycos, to find new or used car dealers, dealerships and garages, and with DealerPage then able to give one click access to your website nothing could be easier or more productive. These are additional buyers that up to now you have probably been missing.

QUESTION: What exactly are Search Engines . . .

ANSWER: From your point of view search engines are the most important part of the Internet. They are huge catalogues of websites and responsible for the vast majority of website traffic. Eight out of every ten website visits come through search engines.

Users enter 'key words, or requests' relating to their search, and the search engines return pages of links to appropriate websites. With so many Car Dealers websites now in existence any website must be in the 'leading edge' of those returns for it to be seen, but of course very few can be.

If your website is not accessible from a high profile position from the most popular searches, your internet marketing is at best running at 50% efficiency, and probably a lot less.

A DealerPage subscription will ensure your website is highly accessible amongst those leading sites, almost overnight.

QUESTION: Isn't it good that buyers can search for the exact make and model they want on AutoTrader?

ANSWER: Yes of course, although actual sales closures coming from database search visitors are considerably less than from those viewing dealers websites and seeing other vehicles that might be considered. Database search sites also tend to be 'price orientated', with most prospects looking no further than the lower priced vehicles which are shown first. It is essential therefore that database search and generic website search are part of your Internet marketing plan if you wish to maximise sales.

QUESTION: We already have a website which is part of our AutoTrader package and are quite happy with that. How can Dealerpage help us . . .

ANSWER: DealerPage can link instantly to your Autotrader website and is guaranteed to vastly increase your website traffic. The website which comes as part of your Autotrader package is one of hundreds of thousands of websites most of which are not prime listed by the search engines, and relies mainly on its address being seen in your print media advertisements, or from Autotrader itself to gain visitors. It can however be easily found via DealerPage - nothing needs to be altered on your Autotrader site.

QUESTION: What does our listing on Dealerpage consist of . . .

ANSWER: Your website link, email links and contact details will be placed in the Cars for sale, Car Dealers, Garages (if applicable), County, and City/Town categories, as well as under the appropriate manufacturers name if you are a main Dealer or single make specialist. Under each category you will have your own feature page with photo features, website, email, and MapQuest links, with up to 200 words of text. If you do not have a website, you can have your own website address (ie: www.yourname.co.uk) pointing to your feature / photo page. We make no charge to set this up.

QUESTION: My county / area is not on DealerPage yet, so cant I be listed?

ANSWER: Complete the form and we will add your county / area and dealership within 48hrs. This part of the menu will be constantly expanded, and more counties are soon to be added. DealerPage will have national coverage next year.

QUESTION: I want to subscribe to DealerPage, but my town is not listed . . .

ANSWER: As soon as you subscribe, your town name will be added to the listings, and the appropriate new pages 'Cars for sale and Car dealers in ****** ( ie your town) are incorporated into our indexes. It usually takes 24hrs for us to list your town and business, but a week or more for it to propagate fully round the search engines.

QUESTION: Some dealers with only one branch are listed in more than one area - why is this . . .

ANSWER: This happens when two local districts eg: South ***** and West ***** are generally considered to be one area. The same may also apply if a dealer is on or near the border of another county.

QUESTION: Does the County index only cover the southern UK?

ANSWER: At this stage the Southern UK is our completed target area, but National coverage will be added next year.

QUESTION: How is the order of the Dealer listings decided for any one County / Town . . .

ANSWER: Within any one County, Dealers will be listed in alphabetical order of their local area name (usually their town) which ensures visitors can find them easily.

QUESTION: Some dealers websites have photos, some do not. Why is this . . .

ANSWER: The sites you will visit are controlled by third parties, not DealerPage. We will say however, that the public are very educated when it comes to buying cars. Very very few will buy a car because of an image on a website - it will be the location, description, mileage and price that convince the prospect to view the vehicle.

QUESTION: The Dealerpage format is very 'user friendly', but why is the vehicle search rather limited . . .

ANSWER: We consider specific model database searches are more than adequately covered elsewhere. DealerPage gives one click access to any number of Dealers websites within a chosen area, or under a manufacturers name, so buyers have the opportunity of considering numerous different models, without restriction.

QUESTION: We are a Garage dealing with repairs and recovery - a garage services listing could be very beneficial to us. When will this category be available . . .

.ANSWER: Garage services listings are being published now. They are in a County search format with garages listed alphabetically by their local location.

QUESTION: After completing the form can we pay by credit card online?

ANSWER: We regret not. Companies are becoming more and more reluctant to put credit card details over the internet. An e-invoice is automatically generated when you send the completed online form, and we ask you then send your cheque by return for immediate listing.

QUESTION: I want my business featured - what happens next . . .

ANSWER: Complete the form and an invoice will be sent to you within a few moments, so it is possible for your listing to go live within 24 hrs. The cost per Dealership equates to just £1.90p per week (£99 per annum). There is no set up charge, and your own feature photo web page with up to 200 words of text is included. You can send a feature photo in jpg format to images@dealerpage.co.uk - your advertised business name must be placed in the subject line.

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